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            | 77th ARMOR REGIMENT |  
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 DISTINCTIVE UNIT INSIGNIA |  | Distinctive 
                      Unit Insignia: 
                     Description: A silver color metal and enamel device 1-1/8 inches 
                          in height overall consisting of the shield and motto 
                          of the coat of arms. Symbolism: The carnivorous tiger 
                        is symbolic of the "enemy devouring" qualities 
                        of the organization. Unlike the man-eating lion, which 
                        only attacks man in its dotage, the ferocious tiger 
                        attacks at all ages and at any time; the battle-axe 
                        symbolizes the offensive mission of a tank battalion. |  
 
                    
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 COAT OF ARMS |  | Coat 
                        of Arms: Blazon:  Shield: Azure, on a mount a tiger 
                          sejant argent, armed and langued gules, supporting 
                          a battle-axe in pale of the second, embrued of the 
                          third. Crest: On a wreath of the colors 
                          argent and azure in front of a wreath of laurel proper 
                          and below two lances in saltire of the first a volcano 
                          sable enflamed overall proper and charged in base 
                          with an hourglass divided per fess gules and of the 
                          second and fimbriated of the first, above the flames 
                          a blue fleur-de-lis charged with a gold mullet. Motto: INSISTE FIRMITER (Stand to it Stoutly). Symbolism:  Shield: The carnivorous tiger is 
                          symbolic of the "enemy devouring" qualities 
                          of the organization. Unlike the man-eating lion, which 
                          only attacks man in its dotage, the ferocious tiger 
                          attacks at all ages and at any time; the battle-axe 
                          symbolizes the offensive mission of a tank battalion. |  
 
                    
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 CREST |  | Crest: The volcano is 
                        an allusion to Mt. Etna, the most distinctive feature 
                        of the island of Sicily, where the 77th Armor landed 
                        to begin its arduous World War II campaign history. 
                        The eruption of flames refers to the unit's subsequent 
                        participation in thirteen campaigns throughout Italy, 
                        France, Germany, and finally Korea. Two awards of the 
                        French Croix de Guerre, with Palm, are identified by 
                        the surrounding branches of laurel, while a third award 
                        with silver gilt star is marked by the star on the fleur-de-lis 
                        which refers to an assault landing in Southern France. 
                        Crossed lances denote the grand courage and aggressive 
                        spirit displayed by the men of this Regiment throughout 
                        its many campaigns. The red and blue hourglass shape 
                        is an adaptation of the shoulder sleeve insignia of 
                        the 7th Division with which the 77th Armor served in 
                        Korea through six campaigns, twice receiving the Korean 
                        Presidential Unit Citation. |  
 
                    
                      | Background:  The distinctive unit insignia was originally approved for the 753d Tank Battalion on 22 June 1942.  It was redesignated for the 77th Heavy Tank Battalion on 22 June 1950.  The insignia was redesignated for the 77th Armor Regiment on 15 February 1962. The coat of arms was originally approved for the 753d Tank Battalion (Medium) on 26 June 1942.  It was redesignated for the 753d Tank Battalion on 23 November 1943.  It was redesignated for the 77th Heavy Tank Battalion on 22 June 1950.  The insignia was redesignated for the 77th Armor Regiment on 15 February 1962.  It was amended to add a crest on 20 October 1965.
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